We start the week with a look at how Urban Jürgensen is finding its footing in the world of communications. It’s a challenge for an ultra-low volume brand that nevertheless needs to get its voice heard among those of traditional high-end brands with much bigger marketing budgets. Urban Jürgensen has chosen the theme of travel in recognition of the origins of the brand over 200 years ago, when the “journeyman years” would be an important part of a watchmaker’s professional development. Read all about it in today’s article [LINK].
Our English-speaking readers get further added value as we add another editorial partner to the site. After working with Blancpain to reproduce selected articles from the Lettres du Brassus publication, this week we carry our first article from our sister magazine Hong Kong Tatler. You can read Sean Li’s review of the new Panerai Luminor Due collection on Wednesday.
Don’t forget that our summer competitions are still going strong and you can join the thousands of people who enter every day. This week we have prizes kindly offered by Fabergé, Hublot, Raymond Weil and SwissKubik up for grabs, among others. As always, the competitions are published at midnight with the entry deadline being midnight (Swiss time) the next day. The answer to a simple question is the only thing that stands in the way of you entering the draw to win any of these great prizes.
SOURCE:http://en.worldtempus.com/article/watches/trends-and-style/newsletter-ladies-week-22280.html
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