Brick Lane evolving into a vibrant art and fashion center featuring some of the city’s best-known nightclubs and curry houses, it has been home for immigrants from around the world.
This diverse audience will get a chance to see why Versus Versace chose Brick Lane as the namesake for it’s latest creation. Making its Baselworld 2016 debut, the spectacular new Versus Versace Brick Lane exhibits the universal appeal that made the Brick Lane and Shoreditch community famous. This 36 mm two-hand configuration combines classic elegance with a hip irreverence. A beautiful Clous de Paris top ring surrounds a cleverly designed dial featuring a sculptured Versus lion in relief partially concealing the hour and minute hands. The hands seem to mysteriously float above the sunray dial embellished with raised bar indices and a Versus Versace logo at 12 o’clock. 
This casual elegance is what Baselworld visitors have come to expect from Versus Versace. According to Kari Allen, president of Versace Watches in the U.S. and the Caribbean, customers are looking for the brash, youthful energy that Versus Versace timepieces represent. “Timepieces like our new Brick Lane Collection are so accessible,” says Allen. “These are fashion accessories that women can afford and will actually wear.”
The versatile Brick Lane is available with a choice of silver, white and black, blue or purple dials. The stainless steel, IP yellow gold, or IP rose gold watch is fitted with a beautiful matching fitted stainless steel bracelet secured with a diver clasp and powered by a precision quartz movement.
Versus Versace had the crowds buzzing at last year’s Baselworld Fair. With new editions like the spectacular new Brick Lane Collection, the edgy, affordable vibe that has given the brand its rock and roll reputation should be even stronger. Baselworld has something for everybody, and so does the cosmopolitan Versus Versace Brick Lane. Don’t take our word for it though. Come join us at Hall 1.1 Stand E67 and see for yourself.
