good quality Introducing The TAG Heuer Connected Modular 45, The Company’s First ‘Swiss Made’ Smartwatch expensive

  • WatchEast
  • September 5, 2017
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The TAG Heuer Connected Modular 45 is the most customizable smartwatch on the market.

TAG Heuer has just unveiled its second smartwatch, and this time it’s officially “Swiss Made.” The new electronic watch’s finally assembly is tackled in TAG’s La Chaux-de-Fonds workshop, qualifying it for the official designation, and it also introduces a new modular concept that hopes to eliminate the issue of obsolescence that plagues smartwatches, no matter the maker. Below you’ll find all the details, and above, you can watch the press conference from earlier today, in Switzerland.

The company’s first smartwatch, the aptly-named Connected, was launched a little more than a year ago and was powered Intel hardware and Google’s Android Wear operating system. The American tech giants have once again lent their support to TAG Heuer, but this time, the final steps in the assembly of the electronic module takes place in TAG Heuer’s workshops in La Chaux-de-Fonds, where it is also inspected and cased.

The TAG Heuer Connected Modular 45 is the most customizable smartwatch on the market.

The TAG Heuer Connected Modular 45 is the most customizable smartwatch on the market.

Because more than 60% of the manufacturing costs of the watch are now incurred in Switzerland, the TAG Heuer Connected Modular 45 can receive the official “Swiss Made” label. The rules for this designation recently changed – as noted here, in the context of the now-infamous “cheese watch” – and TAG Heuer meets all the requirements.

The TAG Heuer Connected Modular 45 is not just a new smartwatch, but also a totally new concept from TAG Heuer. The watch will be able to host both digital and mechanical modules that attach to the watch’s lugs. Users will therefore be able to switch from wearing a smartwatch to a mechanical one seamlessly. Both modules will be the same size, 45mm, which is about 1mm smaller than the original Connected. The electronic module has received quite a few upgrades too. The watch is once again powered by an Intel Atom processor Z34XX series – Intel believes its compact form and energy efficiency is unmatched at this point – but this time it operates on Android Wear 2.0. That alone is a big deal, as we told you just yesterday.

TAG Heuer Connected Modular 45 assembly

A new assembly line dedicated entirely to the new order to Connected Modular 45 was created in TAG Heuer’s workshop.

The Monaco Gulf Special Edition will can be found in a 39mm steel situation which houses the Swiss manufactured TAG Heuer Calibre 11 automated. This motion drives the hrs, minutes, seconds and twin square chronograph counters on the three o’clock and 9 o’clock mark. There’s also a date window on the six o’clock marker just beneath the Gulf logo.

The second installment of Google’s operating system dedicated to wearables gives users the ability to run standalone apps without the need for a smartphone nearby. Users will be able to connect their watches to the internet via wi-fi and cellular networks too. It also introduces support for Android Pay, enabling contactless payments. It’s worth noting that the original Connected will be getting a software update to Android Wear 2.0 too.

tag heuer connected 45

The final inspection of the electronic module takes place in Switzerland.

Another major feature is the customizability of the watch’s face. TAG Heuer is releasing the TAG Heuer Studio, a watch face configurator that gives owners the ability to customize their watch by picking from 30 different faces, and giving them the option of adding and removing specific features, such as the SuperLuminova effect on the hands and changing the colors of specific details. You’ve probably noticed that customization is a theme here, and it only gets more involved from here.

tag heuer connected modular 45

The components of the watch are easily interchangeable, including the central module itself.

The big news for guys and gals who are into their mechanical watches is that TAG Heuer’s latest tag heuer carrera caliber 6 is modular, meaning the base will be able to host both both digital and mechanical modules. The original Connected was offered as a set of discrete references, each of which was a self contained unit. It could also be traded in for a mechanical Carrera for a $1,500 premium when the wearer was done. This modular construction is the next step in TAG Heuer trying to solve the problem of smartwatches becoming obsolete after a time.

tag heuer connected modular 45

Users can personalize their watch with new bracelets, lugs and buckles, and even replace the electronic module with a mechanical caliber.

TAG Heuer is kicking things off with two compatible mechanical modules, but we were told that more will follow. Right now you can get the Calibre 5, with a time-and-date automatic movement, and the Calibre 02T, the company’s entry-level tourbillon. They represent opposite ends of complexity in terms of TAG Heuer’s current caliber production and are a nice start for this new program.

tag heuer calibre 5 connected

The time-and-date Calibre 5 module.

tag heuer tourbillon Calibre 02t

There’s also the option for a tourbillon at the top of the range.

The lugs, straps, and buckles are also interchangeable and will be sold as additional accessories. We don’t yet have a complete run-down of the offerings, but in total TAG Heuer is promising up to 4,000 unique configurations for the Connected Modular 45, letting wearers make their watches feel more personal. 

tag heuer connected modular 45

Not all of the watches will be simple titanium editions.

The tag heuer carrera heuer will hit TAG Heuer stores as of today, and will be available from $1,650. Eleven standard models will be available, but up to 56 references will be available on demand, including titanium, ceramic, and gold-plated components. The chronograph Heuer-02T tourbillon mechanical module is at the top of the range and will be offered in a deluxe box set that includes a connected module and an additional black rubber strap, all for $17,000.

For more information, visit TAG Heuer online.