The new IWC boutique is located on the ground floor of the Globus building at 48 Rue du Rhône. With 100 square metres of space, it has an attractive layout with sales and lounge areas on different levels. The interior features the typically elegant IWC design, with soft beige tones, dark wood accents, glass and natural stone. It offers enough room for an in-house watchmaker, who will be on hand to assist customers with any technical matters.
To mark the occasion of the opening, IWC is launching a special-edition timepiece that is limited to 50 watches. The Portugieser Chronograph Rattrapante Edition “Boutique Genève” (Ref. IW371221) takes up the tradition established by the first Portugieser Chronograph Rattrapante, introduced by IWC in 1995. The double chronograph features a split-seconds hand that allows two separate times to be recorded simultaneously. This model features a stainless-steel case and feuille hands and appliquéd Arabic numerals that are both rose-gold-plated. A telemeter scale is printed on the flange at the edge of the black dial, while a tachymeter scale is printed on the inner ring.
The watch is powered by the hand-wound 76240 calibre movement with a 44-hour power reserve. The words “Cé qu’è lainô”, the title of Geneva’s anthem from after the year 1602, are engraved on the back of the watch.
The watch is fitted with a brown alligator leather strap with a folding clasp and is now available exclusively at the new IWC Boutique Geneva.