who makes the best Introducing The 2017 TAG Heuer Autavia wholesale suppliers

2017 TAG Heuer Autavia chronograph

It’s here. The new Autavia. The one chosen by you, the public, when TAG Heuer announced it would revive one of 16 first generation Autavias – the watchmaker’s iconic chronograph – and let online users vote for their favorite. The winner was the hugely popular Autavia Ref. 2446 with Mark Three dial, designed in 1966 and famously worn by Formula 1 champion Jochen Rindt. It beat out other popular three-register (ref. 2446) and two registers (reference 3646) models. And, now, here it is.

2017 TAG Heuer Autavia chronograph

The 2017 TAG Heuer Autavia.

A couple of months ago, we were invited to see the first prototype of this watch, but today is the day we finally see it as it will actually be sold. Not a ton has changed since then, but enough that it’s worth reviewing all the basics.

The 2017 Autavia will be presented in a 42mm stainless steel case, which is a little more imposing than the original reference, which measured 39mm. It’s also going to be a lot thicker, so while it looks very faithful to the original watch, it doesn’t quite wear like one. In particular, the 12-hour bezel is wide and bold, making the tag heuer carrera pendulum look rather big. This isn’t necessarily a bad thing, but definitely something to be aware of.

tag heuer autavia leather strap 2017

The new Autavia will be available on an aged leather strap and has a reverse panda dial.

The dial is almost exactly what was shown during the final stage of prototyping. And that’s absolutely fine. It’s a classic reverse panda dial, with a deep black ground and white sub-registers. Those sub-registers are a 30-minute counter at three o’clock, a 12-hour counter at nine o’clock, and a runnings seconds counter (with a date window tucked in) down at six o’clock. One of the best things? The old-school Heuer and Autavia logos at 12 o’clock. Just awesome.

tag heuer autavia beads of rice bracelet

On a beads-of-rice bracelet the tag heuer aquaracer calibre 72 looks even more period.

tag heuer autavia beads of rice bracelet

A closer look at the option beads-of-rice bracelet.

For those who have been following the slow unveiling of the new Autavia, there is a small surprise at the back. You’ll notice the movement is called the Caliber Heuer 02 (taking the place of the Valjoux 72 in the original model). We were expecting a self-winding movement with an 80-hour power reserve called the Caliber Heuer 03 to be looking back at us from behind the sapphire window – it actually is that movement we’re getting, only under a new name.

caliber heuer 02 autavia tag heuer

A view of the manufacture-made Caliber Heuer 02.

Should the new Autavia have come in a smaller case? Probably. Could it have done without the date at six o’clock? Sure. But those choices TAG Heuer made with the commercial side of its brain more than anything, and you can’t blame them for that. Otherwise, the brand has really done an outstanding job with this one. The Autavia is a very strong new release from TAG Heuer, and the kind we’d love to see more of.

tag heuer autavia 2017
TAG Heuer was among the pioneers in waterproofed time pieces. Back in 1895, founder Edouard Heuer released the initial pocket observe having a waterproof case. Then in 1939 came the 1st waterproof chronograph wrist watch. Through the many years, several of TAG Heuer’s time pieces have proven themselves worthy in fulfilling the wants of water sport fans.

Down to the old-school logo, TAG Heuer has done a nice job with this one.

The 2017 Autavia will be offered on a leather strap from €4,600 (approximately $4,965 at time of publishing) with the option of paying a small premium for the watch on a beads-of-rice bracelet. We’ll update this story as soon as pricing information on the bracelet becomes available. 

For more, visit TAG Heuer online.