Announced during the weekend preceding the sale, the item will be sold at a fixed price, on a first come first served basis, or by auction. All the profits from each sale will be donated to a chosen charity.
The first sales is taking take place today, Monday 1st of May. 50 books «Autavia: Story of an Icon» autographed by Patrick Dempsey, Jack Heuer and Jean-Claude Biver, will be sold for 50 CHF each, on tagheuer.com. The sales will start at 04pm CEST. All the proceeds from this sale will be donated to Make-A-Wish Foundation of Switzerland which grants the wishes of children aged between 3 and 18 living with a serious medical condition to give them hope, strength and joy.
SOURCE:http://en.worldtempus.com/article/tag-heuer-exclusive-sales-mondaymonday-23893.html