The International Champions Cup Presented by Heineken® consists of 12 total matches boasting eight of the world’s top soccer clubs facing off at the most iconic stadiums in the United States. The global tournament has previously hosted matches in more than 35 cities, 11 countries and four continents, expanding internationally into both China and Europe in recent years.
This year marks the 5th Annual International Champions Cup taking place this summer from July 19–July 30 in the United States.
TAG Heuer will have assets at the 5 premier games listed below. The brand will be showcased in-game, deliver on-site activations and ticket giveaways for fans in Houston and Miami, as well as showcase the brand’s luxury timepieces in select markets throughout the tournament.
• July 20- Manchester United F.C. v. Manchester City F.C. (NRG Stadium- Houston, TX)- “Manchester Derby”
• July 23- Real Madrid C.F. v. Manchester United F.C. (Levi’s Stadium- San Francisco, CA)
• July 26- FC Barcelona v. Manchester United F.C. (FedExField- Washington, D.C.)
• July 26- Real Madrid C.F v. Manchester City F.C. (LA Memorial Coliseum- Los Angeles, CA)
• July 29- Real Madrid C.F. v. FC Barcelona (Hard Rock Stadium- Miami, FL)- “El Clásico”
TAG Heuer will also showcase branded substitution boards, TV visible LED signage, on field brand promotion, branded walkout tunnels, a digital and social integration and a countdown clock on the International Champions Cup Presented by Heineken® webpage at each of the 5 aforementioned games.
TAG Heuer is a leading partner of soccer on a worldwide scale, acting as the Official Watch and the Official Timekeeper for leading competitions, leagues and teams all over the globe, including among others: the Premier League and Manchester United Football Club, the Bundesliga, La Liga, J-League, the China Super League, the Chinese men’s national team, the Australian men’s national team, the AFC Asian Cup, as well as Major League Soccer and the United States Soccer Federation.
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