From 1975 to 2013
The appearance of branding in horology is symbolized within the most tangible ways through Bvlgari-Bvlgari. To dare engraving its very own social reason along with its surname on this type of visible space because the bezel of the watch, to have the ability to transform this inscription right into a key aspect of the model’s global appearance is completely avant-gardes inside a sector where using logos and names comes from a lengthy tradition of humbleness.
As it happens, prior to the arrival of brands, watchmakers or company bosses for many years attached only their surnames around the dials of the watches. They frequently added the city title in which the factory or even the production team was situated.
In 1975, the timepiece in the first series thus marked a level. The age fits it. The appearance of quarta movement and also the temporary predominance from the Japanese are altering the landscape. Two-thirds of horology employments should be shelved. How handy it’s to own values within this context. And also the values from the Bvlgari brand aren’t anything new. They’re individuals of the brand kneaded within an Italian style and jewelry unique features. A brand name which regularly draws its inspiration from coins of Antique Rome which the effigy from the emperor was encircled by engraved inscriptions having to pay tribute towards the glory of his energy and prestige. A signature which could rely on its fans. Besides, the 1975 first series, 100 pieces designed for top clients, is really a quarta movement model whose digital display with gray liquid deposits contrasts dramatically using the gold refinement as well as a strap joining together leather and plaiting with polished fraying.
Exceptional conditions
In 1975, the timepiece in the first series thus marked a level. The age fits it. The appearance of quarta movement and also the temporary predominance from the Japanese are altering the landscape. Two-thirds of horology employments should be shelved. How handy it’s to own values within this context. And also the values from the Bvlgari brand aren’t anything new. They’re individuals of the brand kneaded within an Italian style and jewelry unique features. A brand name which regularly draws its inspiration from coins of Antique Rome which the effigy from the emperor was encircled by engraved inscriptions having to pay tribute towards the glory of his energy and prestige. A signature which could rely on its fans. Besides, the 1975 first series, 100 pieces designed for top clients, is really a quarta movement model whose digital display with gray liquid deposits contrasts dramatically using the gold refinement as well as a strap joining together leather and plaiting with polished fraying.
Maybe it was actually a wrist watch, or perhaps jewelry expression, which could display time in addition to give details about its owner’s social status? Whether it is as it might, the requirements for repeats were arriving such abundance that Bvlgari immediately after that manufactures a Bvlgari Roma model. Therefore, the company claims itself and grew to become rooted in the genealogy in the heart from the Eternal City. Even there, the success is really that in 1977 it’ll produce the Bvlgari Bvlgari line, which since that time joins the rare and authentic symbols of horology history.
It will be noted that by having fun with its symbols, by staking about this affirmation from the self, around the original models, Bvlgari saved, even around the original models, the inscription of their title around the dials. This really is better understood 40 years later so much in fact because the first series was without any dials – the liquid crystal was situated in the center.
As from 1980, the brand’s title reappears around the dial. It’s the same year the future icon meets jewelry craftsmanship, which entirely devoted itself into it via a first model named “serpenti”. It’s the oncoming of an avalanche of references, which, in 1982, mixed variations of gold, steel, the 2-coloured, the leather or metal straps, the black or even the blue from the dials…
Until a 6 along with a 12 in Arabic amounts are effective in trembling their fundamentals, the indexes are stays, deprived from the touches. Sleek indications, aesthetic destitution.
Your way of the myth
From 1987 to 1989, the icon was extended towards other add-ons: chain watches, office watches and letter openers… Then, as from 1991, it indulges in certain breakaways by means of jewelry craftsmanship, spreading full or partial cobbles and favoring gemstone. 5 years later, it evolves a fondness for semi-precious minerals to the stage of cutting its dials in lapis lazuli, in agate, in verdite or sodalite… it also goes further to dare a complete removal: if necessary, it disengages itself without regret in the famous stick indexes, or perhaps replaces all of them with diamonds.
Even since 1996, the icon, now professing mainly mechanical craftsmanship, began to flirt using the complicated horology world by going towards “small complications” like a seconds hands gone to live in the 6 o’clock position, a GMT or perhaps a skeleton version. At the beginning of the twenty-first century, it entirely anchors there in 2001, it presents a continuous calendar.
Clearly, the Bvlgari-Bvlgari pops up from the chronograph; the Quantième Annuel with date aperture and retrograde day hands, the moon phases, then in 2004 and 2005, the tourbillion. Finally, still in 2005, it got acquainted with mom of complications, the minute’s repeater, carrying out a very fresh realization all included whitened and blue.
Constantly trying to find its authenticity, the piece is definitely an endless witness from the eras that travels. Taking clever benefit of this, it never manages to lose its spirit. The Bvlgari-Bvlgari is restyled two times. The very first time in the year 2006 – the popularity ended up being to multi-zone dials – the 2nd in 2013 where its situation grew to become more difficult.
