Girard-Perregaux teamed up with high-end Portuguese jeweller Torres Joalheiros in presenting the new Laureato collection in two legendary locations, respectively located on one of Lisbon’s best-known avenues, Avenida de la Liberdade, near the famous Marquês de Pombral Square, and on Alameda dos Combatentes da Grande Guerra, in the picturesque town of Cascais.
On the upper floor of the splendid Torres Joalheiros premises in Lisbon, the press flocked to welcome the new collection dedicated to the legendary Laureato, an integral part of the brand identity, as well as the current collection from the Swiss Manufacture. Guests noted the significant investment made in the new collection this year.
Girard-Perregaux CEO, Antonio Calce, retraced the key milestones in the history of the brand, including the story of the Laureato watch from 1975 to its more recent renewal, as well as evoking the new strategic lines of action undertaken since almost three years in the Manufacture.
2017 sees the birth of a complete Laureato family, integrated within the current Girard-Perregaux collection. Four sizes, four calibres, four materials: The Laureato range is now richer than ever. Since the start of the year and the success it has encountered, the Laureato is continuing to evolve towards new horological complications.
The event also featured the presentation of the new Laureato Skeleton model that has just emerged from the Manufacture workshops in la Chaux-de-Fonds. Representing the latest evolution of the Laureato family, this watch with its metal bracelet is a fascinating exercise in horological architecture. Girard-Perregaux has drawn upon the origins of the Laureato, in terms of noble aesthetic inspiration as well as watchmaking expertise, in unveiling this exceptional model.
The day ended with an exclusive dinner to which a select circle of clients and collectors were invited.
Antonio Calce, CEO of Girard-Perregaux: “I’m honoured to be here with Torres Joalheiros for the official launch of the Laureato collection and to share with the press and our guests this new Laureato Skeleton model, which is truly exceptional. I am delighted by this new partnership with the Torres family. Portugal is an extremely promising country for our brand.”
João Carlos Torres, President of Torres Group: “Torres Joalheiros and Girard-Perregaux are two historical brands with a deep connection to the world of high watchmaking, as well as sharing the same values of luxury, exclusivity and tradition. And so we are very happy to start this partnership and we are sure that it will be one with a lasting and successful horizon.”